BellMicro Case Study (367.06 kB)

Bell Microproducts Inc., a leading UK based value-added, storage-centric distributor focusing on the high end of the storage market approached Crimsonwing to implement a major eCommerce project based on the Intershop Enfinity platform. With a turnover of £500 million, the company's principal activity is the distribution of data availability products, related peripherals and personal computers to over 10,000 third-party resellers.

BellMicro - The Challenge

BellMicro recognised that to maintain their market position required the streamlining and automating of their relationships with customers and the reseller community to enable more efficient and cost-effective business dealings across their embryonic licensing business.

While the existing process had proven laborious, it was also inaccurate, leading to mis-quotes and mis-pricing. In addition, sales people were reluctant to issue quotes, as they were aware of the high risk of generating errors. BellMicro identified that the whole process required automation and knew that the Internet represented the most cost-effective way to alleviate the burden of manual processing.

What BellMicro needed was a flexible end-to-end, B2B and B2C eCommerce solution that could support consumers and resellers right through the supply chain and back to the manufacturer. Because of the dynamic nature of its e-services strategy, BellMicro needed a product based on XML, which could easily be integrated into the existing ERP system to form the foundation of its new eBusiness platform.

To read the complete case study, please feel free to download the printer friendly version:

BellMicro Case Study (367.06 kB)